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Boeken van Philip Kotler

Philip Kotler Gary Armstrong
Principles of Marketing, Global Edtion
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Meer
Gary Armstrong Ross Brennan Michael Harker Philip Kotler
Armstrong: Marketing An Introduction_p4
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"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface. Meer
Philip Kotler Philip Kotler Kevin Lane Keller
Framework for Marketing Management
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For graduate and undergraduate courses in marketing management.

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. Meer

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