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Focus - The Future of Your Company Depends on It

Paperback Engels 2005 9780060799908
Nog niet verschenen, verschijningsdatum onbekend
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Samenvatting

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Specificaties

ISBN13:9780060799908
Trefwoorden:toekomst, focus
Taal:Engels
Bindwijze:paperback
Aantal pagina's:304
Druk:1
Verschijningsdatum:27-9-2005
Hoofdrubriek:Algemeen management

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        Focus - The Future of Your Company Depends on It