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Business Communication: Developing Leaders for a Networked World

Gebonden Engels 2013 9780073403199
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Samenvatting

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Specificaties

ISBN13:9780073403199
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:600
Uitgever:McGraw-Hill Education

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Inhoudsopgave

Part One: Introduction to Business Communication


Chapter 1: Establishing Credibility


Part Two: Principles of Interpersonal Communication


Chapter 2: Introduction to Interpersonal Communication


Chapter 3: Listening, Team Communication, and Difficult Conversations


Chapter 4: Communicating Across Cultures


Part Three: Principles for Business Messages


Chapter 5: Creating Effective Business Messages


Chapter 6: Improving Readability with Style and Design


Chapter 7: E-mail and Social Media for Business Communication


Part Four: Types of Business Messages


Chapter 8: Routine Business Messages


Chapter 9: Persuasive Messages


Chapter 10: Bad-News Messages


Chapter 11: Crisis Communications and Public Relations Messages


Part Five: Reports and Presentations


Chapter 12: Research and Planning for Business Reports


Chapter 13: Completing Business Reports


Chapter 14: Planning Presentations


Chapter 15: Delivering Presentations


Chapter 16: Employment Communication


Appendixes:


Appendix A: Punctuation, Number Usage, and Grammar


Appendix B: Formatting for Letters and Memos


Appendix C: Creating Proposals and Business Plans

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