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Electronic Commerce 2012, Global Edition

Paperback Engels 2011 9780273761341
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For undergraduate and graduate electronic commerce courses.

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.




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<p>Chapter 1: Overview of Electronic Commerce</p> <p>Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools</p> <p>Chapter 3: Retailing in Electronic Commerce: Products and Services</p> <p>Chapter 4: B2B E-Commerce</p> <p>Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce</p> <p>Chapter 6: Mobile Commerce and Ubiquitous Computing</p> <p>Chapter 7: Social Commerce</p> <p>Chapter 8: Marketing and Advertising in E-Commerce</p> <p>Chapter 9: E-Commerce Security and Fraud Protection</p> <p>Chapter 10: Electronic Commerce Payment Systems</p> <p>Chapter 11: Order Fulfillment along the Supply Chain</p> <p>Chapter 12: EC Strategy, Globalization, and SMEs</p> <p>Chapter 13: Implementing EC Systems: From Justification to Successful Performance</p> <p>Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments</p> <p>Chapter 15: Launching a Successful Online Business and EC Projects</p>

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        Electronic Commerce 2012, Global Edition