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Management Speak

Why We Listen to What Management Gurus Tell Us

Gebonden Engels 9780415306225
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Samenvatting

Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology.

Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.

Specificaties

ISBN13:9780415306225
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:170
Uitgever:Taylor and Francis

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