Steven S. Raab,
SS Raab,
Gregory Matusky
The Blueprint for Franchising a Business
Gebonden Engels 1987 9780471856177(MB) CB:0/0 MB:0 BS:2
Samenvatting
Franchising is a fast–growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.
Specificaties
ISBN13:9780471856177
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:256
Uitgever:John Wiley & Sons
Hoofdrubriek:Marketing, Algemeen management
Lezersrecensies
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Inhoudsopgave
Franchising in Today′s Economy.
<br />
<br /> The Rise of a Marketing System.
<br />
<br /> Evaluating Yourself as a Franchisor.
<br />
<br /> Is your Business Franchisable?
<br />
<br /> The Five Factors for Franchise Success.
<br />
<br /> The Rewards of Franchising.
<br />
<br /> The Disadvantages of Franchising.
<br />
<br /> Structuring your Franchise––An Overview.
<br />
<br /> Defining your Franchise Offering: Some Basic Elements.
<br />
<br /> What Obligations to Assume: The Franchisor as Servant.
<br />
<br /> Controlling your Franchise System.
<br />
<br /> Selling your Franchise.
<br />
<br /> One Last Look at Legalities.
<br />
<br /> Selected Management Issues.
<br />
<br /> The Rise of a Marketing System.
<br />
<br /> Evaluating Yourself as a Franchisor.
<br />
<br /> Is your Business Franchisable?
<br />
<br /> The Five Factors for Franchise Success.
<br />
<br /> The Rewards of Franchising.
<br />
<br /> The Disadvantages of Franchising.
<br />
<br /> Structuring your Franchise––An Overview.
<br />
<br /> Defining your Franchise Offering: Some Basic Elements.
<br />
<br /> What Obligations to Assume: The Franchisor as Servant.
<br />
<br /> Controlling your Franchise System.
<br />
<br /> Selling your Franchise.
<br />
<br /> One Last Look at Legalities.
<br />
<br /> Selected Management Issues.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
