DS Mercer
Marketing 2e
Paperback Engels 1995 2e druk 9780631196389
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Since it was published,
Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up–to–date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Specificaties
ISBN13:9780631196389
Taal:Engels
Bindwijze:paperback
Aantal pagina's:576
Uitgever:John Wiley & Sons
Druk:2
Hoofdrubriek:Reclame en verkoop, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Acknowledgement.
<p>1. Introduction.</p>
<p>2. The Customer.</p>
<p>3. Marketing Research and Information.</p>
<p>4. Market Positioning and Segmentation.</p>
<p>5. Product or Service Decisions.</p>
<p>6. New Products.</p>
<p>7. Pricing Decisions.</p>
<p>8. Distribution Decisions.</p>
<p>9. Advertising.</p>
<p>10. Other Forms of Promotion.</p>
<p>11. Selling and Sales Management.</p>
<p>12. International Marketing.</p>
<p>13. The External Environment.</p>
<p>14. Marketing Planning.</p>
<p>Index.</p>
<p>1. Introduction.</p>
<p>2. The Customer.</p>
<p>3. Marketing Research and Information.</p>
<p>4. Market Positioning and Segmentation.</p>
<p>5. Product or Service Decisions.</p>
<p>6. New Products.</p>
<p>7. Pricing Decisions.</p>
<p>8. Distribution Decisions.</p>
<p>9. Advertising.</p>
<p>10. Other Forms of Promotion.</p>
<p>11. Selling and Sales Management.</p>
<p>12. International Marketing.</p>
<p>13. The External Environment.</p>
<p>14. Marketing Planning.</p>
<p>Index.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan