Inbound Content
A Step–by–Step Guide To Doing Content Marketing the Inbound Way
Gebonden Engels 2018 9781119488958Samenvatting
Develop and implement an effective content strategy tailored to your business s needs
Inbound Content is a step–by–step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It s how we engage, how we inform, and how we pass the time; content is everywhere, and if you re not leveraging its power to promote your business, you ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It s not about blindly expanding reach, it s about reaching out to the right audience. Today s marketplace is no longer about chasing the sale with the right approach to content, your customers will come to you.
Your content must be valuable, relevant, and consistent but how should it be implemented at the actual content–creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.
Discover the power of storytelling and generate effective content ideas
Plan a long–term content strategy and a content creation framework
Create great content, promote it, measure it, and analyze its performance
Extend your content s value, become a more effective writer, and develop a growth mentality
Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Preface</p>
<p>Acknowledgements</p>
<p>About the Author</p>
<p>Introduction: Your Content Marketing Transformation</p>
<p>Chapter 1: Building a Content Creation Framework</p>
<p>Why does your business need a framework for creating content?</p>
<p>How do you build a framework for creating content?</p>
<p>What resources do you need to build a content creation framework?</p>
<p>Chapter 2: The Power of Storytelling</p>
<p>Why does your business need a story?</p>
<p>How do you develop the structure of your story?</p>
<p>What does a good story look like?</p>
<p>Chapter 3: Generating Content Ideas</p>
<p>Why do you need a process for generating content ideas?</p>
<p>Where do ideas come from?</p>
<p>How do you generate ideas for content creation?</p>
<p>Chapter 4: Planning a Long–Term Content Strategy</p>
<p>Why is long–term content planning important?</p>
<p>How do you build a long–term content strategy?</p>
<p>What should a long–term content strategy look like?</p>
<p>Chapter 5: Becoming an Effective Writer</p>
<p>Why does effective writing matter?</p>
<p>How can you attract and engage people with effective content?</p>
<p>How can you improve your writing?</p>
<p>Chapter 6: Creating a Blog Post</p>
<p>Why does blogging help your business grow?</p>
<p>How do you create a successful blog post?</p>
<p>What does a successful blog post look like?</p>
<p>Chapter 7: Extending the Value of Your Content Through Repurposing</p>
<p>Why is repurposing content important?</p>
<p>How do you extend the value of your content?</p>
<p>What?s an example of repurposing content?</p>
<p>Chapter 8: How to Effectively Promote Content</p>
<p>Why is content promotion important?</p>
<p>How do you excel at content promotion?</p>
<p>What does a successful content promotion campaign look like?</p>
<p>Chapter 9: Measuring and Analyzing Content</p>
<p>Why is measuring and analyzing content important?</p>
<p>How do you collect and interpret data?</p>
<p>What do you do with data after you?ve collected it?</p>
<p>Chapter 10: Developing a Growth Marketing Mentality</p>
<p>What is growth marketing?</p>
<p>How can you develop a growth marketing mindset?</p>
<p>What are some growth marketing pro tips?</p>
<p>Chapter 11: Creating Topic Clusters and Pillar Pages</p>
<p>Why are topic clusters important?</p>
<p>How do you create an effective topic cluster and pillar page?</p>
<p>What?s an example of a successful pillar page?</p>
<p>The Results: Where To Go From Here</p>
<p>Glossary</p>
<p>Index</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan