Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
, , , e.a.

Global Marketing

Contemporary Theory, Practice, and Cases

Gebonden Engels 9781138807877
Verwachte levertijd ongeveer 10 werkdagen

Samenvatting

 

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.

International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:

Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion.

Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers.

A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Specificaties

ISBN13:9781138807877
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:726
Uitgever:Taylor and Francis

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Geef uw waardering

Zeer goed Goed Voldoende Matig Slecht

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Global Marketing