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Paperback Engels 2016 9781259255915
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Samenvatting

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con­cepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.

Specificaties

ISBN13:9781259255915
Taal:Engels
Bindwijze:paperback
Aantal pagina's:496
Uitgever:McGraw-Hill Education
Druk:5

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Inhoudsopgave

PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Section A: Introduction and Overview

Chapter 1 Strategy, Business Models, and Competitive Advantage

Chapter 2 Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools

Chapter 3 Evaluating a Company’s External Environment

Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy

Chapter 5 The Five Generic Competitive Strategies

Chapter 6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

Chapter 7 Strategies for Competing in International Markets

Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company

Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

Chapter 10 Super Strategy Execution—Another Path to Competitive Advantage

 

PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY

Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth

Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy

Case 3: Apple Inc. in 2015

Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience?

Case 5: Panera Bread Company in 2015—What to Do to Rejuvenate the Company’s Growth?

Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline?

Case 7: Tesla Motors’s Strategy to Revolutionize the Global Automotive Industry

Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global Agricultural Sector

Case 9: PepsiCo’s Diversification Strategy in 2015

Case 10: Robin Hood

Case 11: Southwest Airlines in 2014: Culture, Values, and Operating Practices

Case 12: Toms Shoes: A Dedication to Social Responsibility

 

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