Strategic Marketing for Non-Profit Organisations

<ul> <li>1. The Growth and Development of Nonprofit Marketing </li> <li>2. Developing a Target Audience-Centered Mindset </li> <li>3. Strategic Marketing Planning </li> <li>4. Understanding Target Audience Behavior </li> <li>5. Acquiring and Using Marketing Information </li> <li>6. Segmentation, Targeting, and Positioning </li> <li>7. Branding </li> <li>8. Value Propositions: Managing the Organization’s Offerings </li> <li>9. Developing and Launching New Offerings </li> <li>10. Managing Perceived Costs </li> <li>11. Facilitating Marketing Behaviors </li> <li>12. Formulating Communication Strategies </li> <li>13. Managing Communications: Advertising and Personal Persuasion </li> <li>14. Managing Public Media and Public Advocacy </li> <li>15. Generating Funds </li> <li>16. Attracting Human Resources: Staff, Volunteers, and Board Members </li> <li>17. Working with the Private Sector </li> <li>18. Organizing for Implementation </li> </ul>