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Strategic Management

Paperback Engels 2018 9781292211404
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'Strategic Management' is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This eighth edition of Strategic Management builds on proven strengths ...

- over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors
- a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline* emphasis on practice throughout with features to help you turn theory into practice
- major international strategy cases from Europe, Africa, China, India, Middle East and the Americas
- clear exploration of the key concepts
- comprehensive, logical structure to guide you through this complex subject
- Specialist chapters on public/third sector strategy, green strategy and sustainability, entrepreneurial strategy and international and global strategy

New for the eighth edition:
- Dynamic capabilities and resource renewal explored in a revised and updated chapter
- Emergent strategy completely revised in two new chapters, one focusing on innovation, and technology and the other exploring knowledge and learning
- New material on innovation and strategy in uncertain environments
- Case studies from large and small organisations from Google, Spotify and Cadbury to Snapchat, Uber and green energy companies with 14 new cases and many cases updated

This new edition also includes a wealth of free, online, open-access learning resources. Use these materials to enhance and test your knowledge to improve your grades. Online resources include web based cases with indicative answers, chapter based support material, long cases and multiple-choice questions.


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Over Richard Lynch

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy and sustainable strategy.

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1 - Strategic Management
2 - Review of Theory and Practice
3 - Analysing the Strategic Environment
4 - Analysing resources and capabilities
5 - Strategy dynamics
6 - Prescriptive purpose delivered through Mission, Objectives and Ethics
7 - Emergent purpose developing from Innovation and Technology
8 - Emergent purpose developing from Knowledge, Learning and Uncertainty
9 - Developing Business Level Strategy Options
10 - Developing Corporate Level Strategy Options
11 - Strategy evaluation and development: The Prescriptive Process
12 - Organisational Structure, Style and People issues
13 - Implementing and Controlling the Strategic Plan
14 - Devising and Implementing Green Strategy and Sustainability
15 - Managing Strategic Change
16 - Strategic Leadership
17 - Entrepreneurial Strategy
18 - Government, Public and Not-for-Profit Strategy
19 - International Expansion and Globalisation Strategies

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