

Kenneth C. Laudon doceert informatiesystemen aan de Stern School of Business (New York). Hij heeft elf boeken en vele artikelen op zijn naam staan over informatiesystemen en de impact ervan op organisaties en op de maatschappij in het algemeen.
Meer over de auteursEssentials of MIS, Global Edition
Paperback Engels 2020 9781292342634Samenvatting
For introductory courses in Information Systems or Management Information Systems.
Essentials of MIS is an in-depth look at how today's businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies.
Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm. The 14th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS, all updated with new figures, tables, and cases. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts.
The knowledge and information in this book will be most valuable to students - regardless of major - throughout their business careers.
Specificaties
Lezersrecensies
Over Jane Laudon
Inhoudsopgave
1. Business Information Systems in Your Career
2. Global E-business and Collaboration
3. Achieving Competitive Advantage with Information Systems
4. Ethical and Social Issues in Information Systems
 
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure: Hardware and Software
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
 
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Improving Decision Making and Managing Artificial Intelligence
 
PART IV: BUILDING AND MANAGING SYSTEMS
12. Making the Business Case for Information Systems and Managing Projects
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan