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Business Economics (with CourseMate and eBook Access Card)

Paperback Engels 2013 9781408076019
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Business Economics builds on the authority, clarity and real-world relevance of Economics by N. Gregory Mankiw and Mark P. Taylor (two of the world’s leading economists) to create an introductory economics textbook fully focused on the curriculum and pedagogical needs of business economics students.

Business Economics has a superb logical structure. The classic ten principles approach to economics is retained and right at the outset the text considers the business environment so immediately establishing the book’s business focus. Both microeconomics and macroeconomics are then comprehensively covered and each perspective is carefully mined for insights directly relevant to business economics students. A final part examines the implications of economic globalization for the conduct of business internationally.

Business Economics is a global textbook with a particular focus on Europe, the Middle East and Africa; it is replete with examples from all these regions.

This text is ideal for use on both business economics degrees and on business economics modules on business, engineering and social science courses at undergraduate level. It is also ideal for use on MBA courses.

Specificaties

ISBN13:9781408076019
Taal:Engels
Bindwijze:paperback
Aantal pagina's:560
Uitgever:Cengage Learning

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Inhoudsopgave

Part 1: THE ECONOMIC AND BUSINES ENVIRONMENT - SETTING THE SCENE
1. What is Business Economics
2. The Business Environment
3. Economics and Business Decision-Making
Part 2: MICROECONOMICS - THE MARKET SYSTEM
4. Supply and Demand I: How markets work
5. Elasticity and its applications
Part 3: MICROECONOMICS - THE ECONOMICS OF FIRMS IN MARKETS
6. Firm Behaviour and the organization of industry
7. Business goals and behaviour
8. The Firm’s Production Decisions
9. Corporate strategy and pricing policy
10. Market Structures
11. Other types of imperfect competition
Part 4: MICROECONOMICS - THE LIMITATIONS OF MARKETS
12. Market failure
13. The Consumer and Consumer Behaviour
Part 5: MICROECONOMICS - FACTOR MARKETS
14. Labour markets
15. Financial markets
Part 6: AN INTRODUCTION TO MACROECONOMICS
16. Macroeconomic Concepts
17. Macroeconomics - Aggregate supply and demand
18. Macroeconomics - Employment and unemployment
19. Macroeconomics - Inflation and price stability
20. Macroeconomics - Fiscal, monetary and supply side policy
Part 7: GLOBAL BUSINESS AND ECONOMICS
21. The global economy

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        Business Economics (with CourseMate and eBook Access Card)