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Global Consumer Behavior

Gebonden Engels 2007 9781905209637
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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader s knowledge especially from a multidisciplinary perspective rather than from an individual functional perspective of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book.  At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.


Aantal pagina's:298


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<p>Introduction xiii</p>
<p>PART 1. Topics of Themes 1</p>
<p>Chapter 1. E–Travel Agents Selling to Ethnic Customers 3<br /> Euler G.M. de SOUZA and Tunc MEDENI</p>
<p>1.1. Introduction 3</p>
<p>1.2. Market structure 5</p>
<p>1.3. Customer relationship through the Internet 9</p>
<p>1.4. Electronic distribution channel 10</p>
<p>1.5. Services marketing 11</p>
<p>1.5.1. Management of the service delivery process 11</p>
<p>1.5.2. Nature of interaction between consumers and suppliers 12</p>
<p>1.6. Relationship marketing 14</p>
<p>1.7. Hypotheses and findings 18</p>
<p>1.7.1. Hypotheses 19</p>
<p>1.7.2. Findings 22</p>
<p>1.8. Conclusions, limitations and future research 23</p>
<p>1.9. References 25</p>
<p>Chapter 2. Local Advertising over the Product Life Cycle: The Product–Consumer Relationship in the International Context 29<br /> Saku MAKINEN and Hanna–Kaisa DESAVELLE</p>
<p>2.1. Introduction 29</p>
<p>2.2. Background and objectives 30</p>
<p>2.3. Theoretical framework 33</p>
<p>2.3.1. Pronouns as relationship building units 34</p>
<p>2.3.2. Advertising and personal and possessive pronouns 35</p>
<p>2.4. Data and methods 36</p>
<p>2.5. Results and contribution 38</p>
<p>2.5.1. Mobile phones 39</p>
<p>2.5.2. Digital cameras 43</p>
<p>2.5.3. DVDs 44</p>
<p>2.6. Conclusions and limitations 47</p>
<p>2.7. References 49</p>
<p>Chapter 3. Culture and Diversity: A New Approach of Management 53<br /> Chantal AMMI</p>
<p>3.1. Introduction 53</p>
<p>3.2. The notion of culture 54</p>
<p>3.2.1. Definition, content and properties 54</p>
<p>3.2.2. Properties, functions and process 55</p>
<p>3.3. Culture and globalization 55</p>
<p>3.3.1. Culture: orientation of values 56</p>
<p>3.3.2. Culture: a solution for global problems 56</p>
<p>3.4. Multiculturalism and the global economy 58</p>
<p>3.4.1. Global companies 58</p>
<p>3.4.2. Countries with ethnic, cultural, religious and linguistic diversity 60</p>
<p>3.4.3. Countries with imported ethnic minorities 62</p>
<p> Integration or assimilation? 62</p>
<p> Ethnic marketing 63</p>
<p>3.5. Conclusion 65</p>
<p>3.6. References 65</p>
<p>Chapter 4. Is Behavior Prone to Social Influence? 67<br /> Toufik KHARBECHE and Kaouther JELASSI</p>
<p>4.1. Introduction 67</p>
<p>4.2. The problem 68</p>
<p>4.3. Theoretical view: a psychoanalytical interactionist diagram 68</p>
<p>4.4. Culture in the sociological sense 69</p>
<p>4.5. Does behavior result from social identity? 70</p>
<p>4.6. Behavior and collective conscience 70</p>
<p>4.6.1. Social psychology 71</p>
<p>4.6.2. Cognitive approach of the individual: the personal and mechanical behavior of the individual 72</p>
<p>4.6.3. Phenomenological approach of the individual: individualist dominant of the behavior 72</p>
<p>4.6.4. Phenomenological approach of the social individual: priority of the interests of the group 73</p>
<p>4.7. Behavior: from individual identity to social identity 73</p>
<p>4.7.1. Covariance model 75</p>
<p>4.7.2. Social identity: the origin of social behavior 75</p>
<p>4.7.3. Social identity and membership group 76</p>
<p>4.7.4. The social link: regulator of community behavior 77</p>
<p>4.7.5. The social status of the individual: factor of specific behaviors 78</p>
<p>4.7.6. Social status: conformist behavior a source of social cohesion? 79</p>
<p>4.7.7. Deviance facing social standards: non–conformist behavior 80</p>
<p>4.8. Conclusion 80</p>
<p>4.9. References 82</p>
<p>PART 2. Applications at the National Level 85</p>
<p>Chapter 5. The Gender Approach to Understanding Time–Saving Durables Buying: Tunisian Women in 2000 87<br /> Rafika BEN GUIRAT</p>
<p>5.1. Introduction 87</p>
<p>5.2. Gender approaches in marketing 89</p>
<p>5.2.1. Gender orientation of the roles/ideology of gender 90</p>
<p>5.2.2. Women s remunerated work 92</p>
<p>5.3. Housework 94</p>
<p>5.4. Assumptions of the research 96</p>
<p>5.4.1. Family addicted women 99</p>
<p>5.4.2. Resigned women 100</p>
<p>5.4.3. Consensual women 100</p>
<p>5.4.4. Avant–gardist women 101</p>
<p>5.5. Summary of results 101</p>
<p>5.6. Conclusion 103</p>
<p>5.7. References 104</p>
<p>5.8. Appendix 107</p>
<p>Chapter 6. The Cultural Impact on Changes in Consumption: Lithuania and Bulgaria 109<br /> Jadvyga CIBURIENE and Anastasiya MARCHEVA</p>
<p>6.1. Introduction: globalization and culture 109</p>
<p>6.2. Material determinant for consumption 111</p>
<p>6.3. National culture values 112</p>
<p>6.4. Material culture 115</p>
<p>6.5. Changes in consumption 116</p>
<p>6.6. Conclusion 122</p>
<p>6.7. References 122</p>
<p>Appendix 1: Lithuania and Bulgaria basic characteristics in 2004 124</p>
<p>Chapter 7. Country of Origin: Perceptions and Attitudes of Portuguese Consumers 125<br /> Ana LISBOA</p>
<p>7.1. Introduction 125</p>
<p>7.2. Country of origin effects on consumer behavior 127</p>
<p>7.2.1. Country of origin effects defined 127</p>
<p>7.2.2. Halo or summary 128</p>
<p>7.2.3. The importance of the country of origin 129</p>
<p>7.2.4. Factors influencing the attitude towards the country of origin 130</p>
<p>7.3. Research hypotheses 131</p>
<p>7.4. Empirical analysis 133</p>
<p>7.4.1. Sample 134</p>
<p>7.4.2. Instrument 136</p>
<p>7.5. Results 136</p>
<p>7.6. Discussion 139</p>
<p>7.7. Concluding comments 143</p>
<p>7.8. References 144</p>
<p>Chapter 8. Consumer Shopping Behavior Online: The Case of Spanish Web Users 147<br /> Carla RUIZ MAFE and Silvia SANZ BLAS</p>
<p>8.1. Introduction 147</p>
<p>8.2. Online buyers worldwide 148</p>
<p>8.3. Key drivers of global consumer shopping behavior online 152</p>
<p>8.3.1. Demographics 152</p>
<p>8.3.2. Internet experience 154</p>
<p>8.3.3. Browsing behavior 154</p>
<p>8.3.4. Shopping orientations 155</p>
<p> Convenience and time saving 155</p>
<p> Access to products unavailable in the local market 156</p>
<p> Variety and range of products 156</p>
<p> Price reductions 157</p>
<p> Adapting marketing programs 157</p>
<p>8.4. The case of Spanish e–shoppers 159</p>
<p>8.4.1. Methodology 159</p>
<p>8.4.2. Results 160</p>
<p>8.5. Conclusions and managerial implications 167</p>
<p>8.6. References 170</p>
<p>Chapter 9. The New, Improved, Indian Consumer 175<br /> Partho GANGULY</p>
<p>9.1. Understanding the billion minds 175</p>
<p>9.1.1. Income growth 178</p>
<p>9.1.2. Affordability growth 178</p>
<p>9.1.3. Obsession of education– and health–consciousness advances 180</p>
<p>9.1.4. Entertainment 181</p>
<p>9.2. A springboard for more consumption 182</p>
<p>9.3. A new consumption push for 2006 07 184</p>
<p>9.3.1. The rising middle class in India 188</p>
<p>9.4. Impact on marketing 188</p>
<p>9.4.1. Required: mature market strategies 188</p>
<p>9.5. Conclusion 192</p>
<p>9.6. References 192</p>
<p>Chapter 10. Globalization and Consumer Behavior: A Case Study of Cell Phone Owners in India 195<br /> Velan NIRMALA and U. DEVASENADHIPATHI</p>
<p>10.1. Introduction 195</p>
<p>10.2. Data and methodology 199</p>
<p>10.3. Empirical results and discussions 202</p>
<p>10.4. Conclusion 213</p>
<p>10.5. References 214</p>
<p>10.6. Appendix 217</p>
<p>Chapter 11. Factors Affecting Technology Adoption in India: A Consumer–Based View 219<br /> Atanu ADHIKARI and A.K. RAO</p>
<p>11.1. Introduction 219</p>
<p>11.2. History of diffusion of innovation 220</p>
<p>11.3. A theoretical framework 223</p>
<p>11.4. Adoption of electronic banking service innovations 223</p>
<p>11.5. Data 225</p>
<p>11.5.1. Measures and scaling 225</p>
<p>11.5.2. Analysis 225</p>
<p>11.5.3. Factor analysis 226</p>
<p>11.6. Discussion and conclusion 227</p>
<p>11.7. References 227</p>
<p>11.8. Appendix 230</p>
<p>Chapter 12. Chinese Culture and Chinese Consumer Behavior 237<br /> Lei TANG</p>
<p>12.1. Introduction 237</p>
<p>12.2. The cultural difference between China and the West 239</p>
<p>12.3. Chinese traditional culture and its values 241</p>
<p>12.3.1. Confucianism and core beliefs 241</p>
<p>12.3.2. Taoism 243</p>
<p>12.3.3. Buddhism 245</p>
<p>12.4. Some essential aspects of Chinese culture 247</p>
<p>12.4.1. Group orientation 247</p>
<p>12.4.2. Guanxi is one of the secrets to success in China 248</p>
<p>12.4.3. The Chinese are superstitious 250</p>
<p>12.5. Who are the major customers in China? 250</p>
<p>12.6. Brand effect on Chinese consumer behavior 253</p>
<p>12.7. Managerial implications and suggestions 254</p>
<p>12.8. Discussion and limitations 256</p>
<p>12.9. Conclusion 257</p>
<p>12.10. References 257</p>
<p>Chapter 13. Modeling the Indicators of Purchasing Behavior Toward Counterfeits: An Exploratory Study in China 263<br /> Sindy CHAPA and Monica D. HERNANDEZ</p>
<p>13.1. Introduction 263</p>
<p>13.2. Hypotheses development 264</p>
<p>13.2.1. Risk perception 264</p>
<p>13.2.2. Brand parity 265</p>
<p>13.2.3. Susceptibility to Normative Influence (SNI) 265</p>
<p>13.2.4. Value–expressive function 266</p>
<p>13.2.5. Conceptual model 267</p>
<p>13.3. Research design 267</p>
<p>13.3.1. Data collection 267</p>
<p>13.4. Data analysis 268</p>
<p>13.4.1. Assessment of the measurements 268</p>
<p>13.4.2. Results 269</p>
<p> Model testing 269</p>
<p> Hypotheses testing 269</p>
<p>13.5. Discussion 269</p>
<p>13.6. References 271</p>
<p>List of Authors 275<br /> <br /> Index 279</p>

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