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The innovation maze

4 routes to a successful new business case

Paperback Engels 2016 9789063694104
Verwachte levertijd ongeveer 3 werkdagen

Samenvatting

'The Innovation Maze' is a practical, visual, step-by step guide towards your new business case. The author is a LinkedIn influencer with over 270,000 followers.

Do you find innovation a maze? In creating your new business case, do you find you get stuck by what seem like insurmountable obstacles along the way?

Many people experience innovation as a maze and get lost or stuck in their journey behind obstacles such as having no internal support, a lack of resources, no time, and no inspiration, meaning that statistically, eighty percent of all innovation projects never reach the market.

This book is a practical guide on HOW to navigate the innovation maze. It shows four clear routes from different natural innovation starting points and guides you through overcoming the obstacles to successfully deliver new business cases for products, services, and business models. This much-needed hands-on guide-written by Gijs Van Wulfen, a recognised authority, author, and keynote speaker on innovation and creativity-gives clear directions on how to effectively overcome these obstacles and deliver.

'The Innovation Maze' makes innovation simple, delivering a coherent approach to the creation of new business cases. Written for start-ups, entrepreneurs, managers, consultants, and those who are looking for practical real-life advice to successfully get through the innovation maze.

Specificaties

ISBN13:9789063694104
Taal:Engels
Bindwijze:paperback
Aantal pagina's:240
Druk:1
Verschijningsdatum:21-4-2016
Hoofdrubriek:Verandermanagement
ISSN:

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Over Gijs van Wulfen

Gijs van Wulfen is bedrijfseconoom, marketeer en innovatieversneller. Hij adviseerde bij achtereenvolgens Ernst & Young en Boer & Croon vele organisaties over marketing- en innovatie strategieën. In 2002 startte hij zijn eigen bedrijf Big Tree Marketing Innovators, dat zeer uiteenlopende klanten helpt bij het bedenken van nieuwe productideeën, het organiseren van innovatie en het introduceren van nieuwe producten in de markt.

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