The Good, The Bad, and The Emoji

Menno Beker is a successful Dutch entrepreneur, experienced executive, and co-owner of various companies, including Olery.com. With more than 25 years of expertise in the digital and reputation management space, he has developed a strong reputation himself. His areas of specialization include Hospitality, retail and e-commerce ecosystems, as well as marketing, where he has demonstrated his ability to create highly effective global digital strategies. He has been involved in multiple operational aspects throughout his career. Currently together with Hans, he serves as an advisor and boardroom consultant for several businesses. Additionally, he is a sought-after speaker at industry events and conferences, sharing his insights on topics such as online reputation management and the hospitality industry. He has also co-authored the Dutch book titled “Raak: Effectieve communicatie van informeren tot co-creëren”. In addition to his entrepreneurial pursuits, he actively mentors and advises other startups. Furthermore, he has been a judge for various startup competitions, lending his expertise to identify and support emerging talent in the startup ecosystem. Menno is in a relationship with Kim, a father of four boys, living a #fourboyscrazylife as Kim always mentioned, and he finds joy in skiing, sports, and cherishes the importance of friends.

With both a technical and commercial background Hans Keukenschrijver has been involved in designing new solution-market combinations and pivoting business models in tech industries. He is an accomplished Dutch serial entrepreneur and CEO & co-owner of Olery, a company specialized in collecting, aggregating, normalising, analysing and distributing reputation data in the travel industry. Beyond his involvement with Olery, he actively contributes as a mentor and advisor to numerous start-ups in the Netherlands, leveraging his extensive experience and expertise to guide and nurture emerging businesses. Recognized for his profound knowledge in the realm of online reputation management and the hospitality industry, he frequently takes the stage as a speaker at industry events and conferences, sharing his insights and shedding light on crucial topics. Hans loves to fantasise about new technologies, running, sailing with his family and checking reviews before entering a restaurant.

Dr. Wouter Hensens the Executive Dean of Stenden South Africa, a campus of NHL Stenden University of Applied Sciences in the coastal town of Port Alfred, South Africa. His doctoral research focussed on the impact of online guest reviews on conventional Hotel Classification systems, and this started an academic interest in online reviews. His work includes the integration of online review data in hotel rating systems in Abu Dhabi, Qatar, Bahrain and Sharjah and a number of publications on the nature and use of online review data.