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Pagina 54 van 3.823 resultaten

Carolyn Tate

Conscious Marketing

paperbackEngels9780730309642 21-7-2015

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. Meer

25,88

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Jeanne Bliss

Would You... To Your Mother

GebondenEngels9780735217812 8-5-2018

39,81

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The Retail Start–Up Book – Successfully Plan, Launch and Grow a Business

gebondenEngels9780749498757 3-5-2019

169,07

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Tony Holkham

Label Writing and Planning

gebondenEngels9780751403619 30-6-1996

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. Meer

120,99

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Elliott

Marketing (Aus) 2e iStudy V1

gebondenEngels9780730303411 23-11-2012

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer

77,22

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Linda Coles

Start with Hello

paperbackEngels9780730304784 25-10-2013

How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. Meer

18,95

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Jieun Kang

Big Data Analytics for Creative Marketers

GebondenEngels9780228850892 13-10-2021

25,94

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Teresa C. Schrezenmaier

The Behavioral Economics of Brand Choice

gebondenEngels9780230006836 27-6-2007

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. Meer

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G. Hopkins

Star-Spangled Soccer

gebondenEngels9780230239739 7-5-2010

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Meer

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NA NA

Management and Organizations in the Chinese Context

gebondenEngels9780312228415 13-4-2000

This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour. Meer

127,82

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James M. Livingstone

International Marketing Management

paperbackEngels9780333192375 1-5-1976

29,17

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Meta-Luxury

gebondenEngels9780230293571 26-4-2012

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

78,49

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G. Mazzalovo

Brand Aesthetics

gebondenEngels9780230336735 24-7-2012

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Meer

127,82

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The Ends Game

PaperbackEngels9780262542777 11-1-2022

25,94

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Radios Niche Marketing Revolution FutureSell

PaperbackEngels9780240802022 30-6-1997

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Meer

81,31

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Ed Shane

Selling Electronic Media

PaperbackEngels9780240803272 17-2-1999

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. Meer

110,91

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The Idea Writers

paperbackEngels9780230613881 14-12-2010

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Meer

43,26

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Services Marketing, Global Edition

PaperbackEngels9780273756064 20-12-2011

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Meer

112,54

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Principles of Direct, Database and Digital Marketing

PaperbackEngels9780273756507 12-12-2013

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? Meer

96,94

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E-book - Principles of Direct, Database and Digital Marketing (e-book)

e-bookEngels9780273756521 14-1-2014

60,99

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