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Patrick Petersen

Handboek Online Marketing deel 8 - met tools, templates, oefenomgeving, expertcases #HOM8

Het herschreven Handboek Online Marketing 8 (#HOM8) is het meest complete, prijswinnende, gestructureerd, modern en praktisch management- en studieboek.
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Pagina 96 van 1.930 resultaten
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V. Kumar
Global Marketing Research
PaperbackEngels2015
Provides global/international view of marketing and marketing research; how to conduct research  Meer
56,25
Verwachte levertijd ongeveer 6 werkdagen
In winkelwagen
Tsan-Ming Choi
Analytical Modeling Research in Fashion Business
gebondenEngels2016
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis.  Meer
184,11
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Chee-Kiong Tong
Chinese Business
paperbackEngels2016
The nature, institutional foundations, and issues surrounding the apparent success of Chinese business networks is examined in this book. Major concepts such as guanxi, xinyong and gangqing, exploring the nature of trust, relationships and sentiments in Chinese business networks, are re-examined.  Meer
144,87
Verwachte levertijd ongeveer 8 werkdagen
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Krzysztof KubackiSharyn Rundle-Thiele
Formative Research in Social Marketing
gebondenEngels2016
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.  Meer
171,03
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Bin ShenTsan-Ming Choi
Luxury Fashion Retail Management
gebondenEngels2016
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.  Meer
223,35
Verwachte levertijd ongeveer 8 werkdagen
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Louise YoungPer Vagn Freytag
Collaborative Research Design
gebondenEngels2017
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process.  Meer
197,19
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Bruce P. CorrieXiuping Zhang
Investing in China and Chinese Investment Abroad
gebondenEngels2018
The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises. Applying statistical methods and up-to-date data analysis, it examines every aspect of the investment environment in China.  Meer
184,11
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Jin SuTing ChiYingjiao Xu
Chinese Consumers and the Fashion Market
gebondenEngels2018
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  Meer
197,19
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Tsan-Ming Choi
Analytical Modeling Research in Fashion Business
paperbackEngels2018
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis.  Meer
184,11
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Krzysztof KubackiSharyn Rundle-Thiele
Formative Research in Social Marketing
paperbackEngels2018
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.  Meer
171,03
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Krzysztof KubackiSharyn Rundle-ThieleTimo Dietrich
Segmentation in Social Marketing
paperbackEngels2018
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.  Meer
171,03
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Scot R (Medill-northwestern Univ, Usa) Wheeler
Architecting Experience: A Conversion Science Handbook
PaperbackEngels2020
48,08
Verwachte levertijd ongeveer 6 werkdagen
In winkelwagen
Dilip (Univ Of Toronto, Canada) SomanSara (Google) N-marandi
Managing Customer Value: One Step At A Time
GebondenEngels2022
108,62
Verwachte levertijd ongeveer 6 werkdagen
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Sébastien ThomasseyXianyi Zeng
Artificial Intelligence for Fashion Industry in the Big Data Era
gebondenEngels2018
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.  Meer
236,43
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Chitrakalpa SenGagari Chakrabarti
The Globalization Conundrum—Dark Clouds behind the Silver Lining
gebondenEngels2018
This book brings together experts from four continents (Asia, North America, Europe, Africa) and from varied disciplines to discuss a spectrum of problems created by globalization, such as the economic and financial, environmental, legal, cultural, socio-economic and social media impacts.  Meer
157,95
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Bruce P. CorrieXiuping Zhang
Investing in China and Chinese Investment Abroad
paperbackEngels2018
The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises. Applying statistical methods and up-to-date data analysis, it examines every aspect of the investment environment in China.  Meer
184,11
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Jin SuTing ChiYingjiao Xu
Chinese Consumers and the Fashion Market
paperbackEngels2019
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  Meer
197,19
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Bettina GrünFriedrich LeischSara Dolnicar
Market Segmentation Analysis
paperbackEngels2019
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis.  Meer
66,39
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Sébastien ThomasseyXianyi Zeng
Artificial Intelligence for Fashion Industry in the Big Data Era
paperbackEngels2019
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.  Meer
236,43
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Chitrakalpa SenGagari Chakrabarti
The Globalization Conundrum—Dark Clouds behind the Silver Lining
paperbackEngels2018
This book brings together experts from four continents (Asia, North America, Europe, Africa) and from varied disciplines to discuss a spectrum of problems created by globalization, such as the economic and financial, environmental, legal, cultural, socio-economic and social media impacts.  Meer
157,95
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen

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