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Marketing

Paul Postma

Handboek Marketing 4.0

Handboek Marketing 4.0 laat de betekenis zien van marketing intelligence, analysetools, web first, social media en neuromarketing.
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TOP 5 Marketing

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Marktonderzoekdesign

In dit boek ontdek je stapsgewijs hoe je op een gestructureerde, creatieve en logische manier marktonderzoek ontwerpt. Tal van voorbeelden helpen daarbij
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Pagina 98 van 1.951 resultaten
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gebondenEngels2010
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere.  Meer
71,42
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gebondenEngels2008
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development.  Meer
197,19
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gebondenEngels2010
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.  Meer
103,12
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PaperbackEngels2002
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure.  Meer
86,01
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PaperbackEngels2007
The long-awaited second edition of Baker and Hart’s Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination.  Meer
92,55
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PaperbackEngels2008
Marketing Research with SPSS   Wim Janssens Katrien Wijnen Patrick De Pelsmacker             Patrick Van Kenhove   In the past, there have been Marketing Research books and there have been SPSS guide books.  Meer
88,62
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PaperbackEngels2013
Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level.  Meer
88,62
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PaperbackEngels2011
Keller, Strategic Brand Management 2e  'Over the last 25 years ,   hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Managementby Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard.  Meer
91,24
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PaperbackEngels2012
If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising.  Meer
69,-
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PaperbackEngels2013
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.  Meer
83,39
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PaperbackEngels2011
17,73
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