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paperbackEngels9780471625551 30-4-1988
Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started.  Meer
27,63
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9780631174981 2-5-1991
Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems – large initial outlay, unsocial hours, lack of control – it can be highly profitable.  Meer
43,05
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780471536925 10-2-1992
The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade.  Meer
54,27
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780471132271 5-6-1992
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company′s business plan and each department′s operations, accurately anticipate changes in customer′s needs and significantly improve a firm′s competitive position with an enhanced level of customer satisfaction.  Meer
73,91
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780333572191 8-12-1992
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.  Meer
122,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349128594 1-1-1993
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.  Meer
122,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781557865496 3-6-1994
Advanced Marketing Research is a companion volume to Richard Bagozzi′s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.  Meer
57,07
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9780333608142 18-6-1994
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.  Meer
68,09
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781857750270 9-9-1994
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples.  Meer
52,10
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9783409137720 1-1-1995
Der Leser erhält wichtige interne Kenntnisse über asiatische Marktstrategien und die Gründe der jüngsten Wirtschaftskrise Japans. Schwerpunkte sind Markteintrittsstrategien, grenzüberschreitende Aspekte ausländischer Tochterunternehmen, grenzüberschreitende Warenströme und Risikomanagement.  Meer
60,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780471040026 4-4-1996
Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge.  Meer
337,50
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780471310129 16-4-1997
The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed.  Meer
172,05
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780471189626 16-3-1998
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising.  Meer
55,68
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780471193678 27-4-1998
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company′s good fortune–the customer.  Meer
92,14
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780789005922 16-7-1998
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists.  Meer
69,63
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9780789005915 6-8-1998
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists.  Meer
190,87
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9780471253709 2-9-1998
36,04
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paperbackDuits9783531133171 15-10-1998
Die Gruppendiskussion ist das vermutlich am häufigsten verwendete qualitative Verfahren in der Marktforschung, dessen Erkenntnispotential aber meist nicht voll ausgeschöpft wird.  Meer
68,28
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9783540652472 21-1-1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches.  Meer
180,99
Verwachte levertijd ongeveer 8 werkdagen

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