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Op koers op karakter

In 'Op koers op karakter' legt ondernemend adviseur Sylvia Vrugt uit hoe het kan dat zelfs wanneer organisaties kiezen wat ze gaan aanpakken, het effect van alle verbeterinspanningen in de praktijk regelmatig tegenvalt.
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gebondenEngels1744 blz.2010
Met meer dan driehonderd bijdragen van honderden experts is 'Wiley International Encyclopedia of Marketing' een van de belangrijkste naslagwerken die er over marketing te krijgen zijn.  Meer
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Here is a vital new source of "need–to–know" information for cotton industry professionals. Unlike other references that focus solely on growing the crop, this book also emphasizes the cotton industry as a whole, and includes material on the nature of cotton fibers and their processing; cotton standards and classification; and marketing strategies.  Meer
Verwachte levertijd ongeveer 8 werkdagen
Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force.  Meer
Verwachte levertijd ongeveer 8 werkdagen
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.  Meer
Verwachte levertijd ongeveer 8 werkdagen
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace.  Meer
Verwachte levertijd ongeveer 10 werkdagen
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions.  Meer
Verwachte levertijd ongeveer 8 werkdagen
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
Verwachte levertijd ongeveer 8 werkdagen
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well–known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems.  Meer
Verwachte levertijd ongeveer 8 werkdagen
The essays in this volume examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility to explore the business/society relationship.  Meer
Verwachte levertijd ongeveer 10 werkdagen
Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge.  Meer
Verwachte levertijd ongeveer 8 werkdagen
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets.  Meer
Verwachte levertijd ongeveer 8 werkdagen
McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course.  Meer
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gebondenEngels880 blz.2014
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising.  Meer
Verwachte levertijd ongeveer 10 werkdagen
"State of the Art" der quantitativen und qualitativen Marktforschung. Das Handbuch Marktforschung ist die vollständig überarbeitete und um zahlreiche Beiträge erweiterte 3.  Meer
Verwachte levertijd ongeveer 6 werkdagen
paperbackEngels352 blz.2015
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.  Meer
Verwachte levertijd ongeveer 7 werkdagen
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.  Meer
Verwachte levertijd ongeveer 8 werkdagen
This volume presents selected papers from the 19th Eurasia Business and Economics Society (EBES) Conference held in Istanbul. Its primary emphasis is on showcasing the latest empirical research on social change, sustainable development and the management of public and private organizations in emerging economies.  Meer
Verwachte levertijd ongeveer 8 werkdagen
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm.  Meer
Verwachte levertijd ongeveer 8 werkdagen
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.  Meer
Verwachte levertijd ongeveer 10 werkdagen
Verwachte levertijd ongeveer 6 werkdagen


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