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Rudy Moenaert, Henry Robben

The Customer Leader

The Customer Leader is about leadership, customers, and creating great business. It addresses the most important question every business leader faces today: What kind of leadership do we need to lead our company and its stakeholders to a better place?
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In dit boek vertelt Bas Hakker, zonder de alwetende goeroe uit te hangen of kansloze beloftes te doen, hoe je zelf aan de slag kunt met contentmarketing.
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Jag ShethNaresh Malhotra
Wiley International Encyclopedia of Marketing
gebondenEngels1744 blz.20109781405161787
Met meer dan driehonderd bijdragen van honderden experts is 'Wiley International Encyclopedia of Marketing' een van de belangrijkste naslagwerken die er over marketing te krijgen zijn.  Meer
885,42
Niet leverbaar
CW Smith
Cotton – Origin, History, Technology & Production
gebondenEngels19999780471180456
Here is a vital new source of "need–to–know" information for cotton industry professionals. Unlike other references that focus solely on growing the crop, this book also emphasizes the cotton industry as a whole, and includes material on the nature of cotton fibers and their processing; cotton standards and classification; and marketing strategies.  Meer
544,29
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Christophe BénaroyaPhilippe Malaval
Aerospace Marketing Management
gebondenEngels20039781402071515
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.  Meer
360,99
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Sales Management for Improved Organizational Competitiveness and Performance
GebondenEngels20229781668434307
Provides knowledge and skills to allow readers the ability to understand and apply different concepts, techniques, and tools in the sales area. The book also highlights the influences of management, marketing, and technology on sales.  Meer
338,69
Verwachte levertijd ongeveer 6 werkdagen
In winkelwagen
Jaap E. WieringaKoen H. PauwelsPeter S. H. Leeflange.a.
Advanced Methods for Modeling Markets
paperbackEngels20189783319851600
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
336,99
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Jaap E. WieringaKoen H. PauwelsPeter S. H. Leeflange.a.
Advanced Methods for Modeling Markets
gebondenEngels20179783319534671
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
336,99
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Gastronomy, Hospitality, and the Future of the Restaurant Industry
GebondenEngels20229781799891482
Helps readers to anticipate separate, yet interrelated functional spheres of global socioeconomic reality, understand their structure, and recognise potential vulnerabilities and opportunities in light of the current pandemic and the induced transformations.  Meer
323,53
Verwachte levertijd ongeveer 6 werkdagen
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Thomas E. DeCarloWilliam L. Cron
Dalrymple′s Sales Management
gebondenEngels20159780470169650
Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force.  Meer
308,02
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JR White
Shopping Centers and Other Retail Properties – Investment, Development, Financing and Management
gebondenEngels19969780471040026
Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge.  Meer
304,23
Verwachte levertijd ongeveer 8 werkdagen
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Global Marketing Strategies for the Promotion of Luxury Goods
GebondenEngels20169781466699588
Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.  Meer
276,66
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In winkelwagen
George BelchMichael Belch
Advertising and Promotion: An Integrated Marketing Communications Perspective
gebondenEngels880 blz.20149780078028977
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising.  Meer
273,75
Verwachte levertijd ongeveer 10 werkdagen
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Datis KhajeheianMike FriedrichsenWilfried Mödinger
Competitiveness in Emerging Markets
gebondenEngels20189783319717210
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets.  Meer
264,99
Verwachte levertijd ongeveer 8 werkdagen
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Philip CateoraJohn GrahamMary Gillye.a.
International Marketing
losbladigEngels20209781260665536
The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings.  Meer
264,94
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Alvin C. BurnsRonald F. Bush
Basic Marketing Research with Excel
PaperbackEngels20119780135078228
For undergraduate Marketing Research courses.   A concise presentation of marketing research fundamentals.   Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.  Meer
257,74
Verwachte levertijd ongeveer 7 werkdagen
In winkelwagen
Gastronomy, Hospitality, and the Future of the Restaurant Industry
PaperbackEngels20229781799891499
Presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach.  Meer
249,10
Verwachte levertijd ongeveer 6 werkdagen
In winkelwagen
Andreas HerrmannChristian HomburgMartin Klarmann
Handbuch Marktforschung
gebondenDuits20149783658030704
"State of the Art" der quantitativen und qualitativen Marktforschung. Das Handbuch Marktforschung ist die vollständig überarbeitete und um zahlreiche Beiträge erweiterte 3.  Meer
247,72
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Dhruv GrewalMichael Levy
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
gebondenEngels20159783319131580
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.  Meer
240,99
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Ender DemirHakan DanisMehmet Huseyin Bilgine.a.
Regional Studies on Economic Growth, Financial Economics and Management
paperbackEngels20189783319853215
This volume presents selected papers from the 19th Eurasia Business and Economics Society (EBES) Conference held in Istanbul. Its primary emphasis is on showcasing the latest empirical research on social change, sustainable development and the management of public and private organizations in emerging economies.  Meer
240,99
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Johnny Ch Lok
Artificial Intelligence Predicts Consumer Behavioral Tool
PaperbackEngels20189781720144090
239,44
Verwachte levertijd ongeveer 6 werkdagen
In winkelwagen
Review of Marketing Research
GebondenEngels20089780765621252
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.  Meer
235,31
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