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GebondenEngels9781473911536
This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research.  Meer
1.128,42
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GebondenEngels9781446273609
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.  Meer
1.105,10
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GebondenEngels9781848602083
This essential set provides an overview of the status of brand related research published in the last 50 years, and the debates on a number of still unresolved issues and the contemporary challenges faced by brands and by their managers.  Meer
1.050,67
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gebondenEngels1744 blz.9781405161787
Met meer dan driehonderd bijdragen van honderden experts is 'Wiley International Encyclopedia of Marketing' een van de belangrijkste naslagwerken die er over marketing te krijgen zijn.  Meer
968,60
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PaperbackEngels9781305263529
A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing business context while introducing both traditional research methods.  Meer
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Qualitative Market Research  Meer
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Provides knowledge and skills to allow readers the ability to understand and apply different concepts, techniques, and tools in the sales area. The book also highlights the influences of management, marketing, and technology on sales.  Meer
376,75
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GebondenEngels9781668455234
Provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organisations and customer relationships.  Meer
376,75
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gebondenEngels9783319534671
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
360,99
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paperbackEngels9783319851600
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
360,99
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GebondenEngels9781799891482
Helps readers to anticipate separate, yet interrelated functional spheres of global socioeconomic reality, understand their structure, and recognise potential vulnerabilities and opportunities in light of the current pandemic and the induced transformations.  Meer
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gebondenEngels9780470169650
Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force.  Meer
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gebondenEngels9780471040026
Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge.  Meer
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GebondenEngels9781412911214
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.  Meer
293,01
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PaperbackEngels9780135078228
For undergraduate Marketing Research courses.   A concise presentation of marketing research fundamentals.   Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.  Meer
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GebondenEngels9781466699588
Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.  Meer
277,46
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PaperbackEngels9781799891499
Presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach.  Meer
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GebondenEngels9781848165090
A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece.  Meer
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