Marketing

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Meer

1.962,99

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Jag Sheth Naresh Malhotra

Wiley International Encyclopedia of Marketing

gebondenEngels1744 blz.2010

Met meer dan driehonderd bijdragen van honderden experts is 'Wiley International Encyclopedia of Marketing' een van de belangrijkste naslagwerken die er over marketing te krijgen zijn. Meer

1.006,89

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C. Wayne Smith J. Tom Cothren

Cotton

gebondenEngels1999

Here is a vital new source of "need–to–know" information for cotton industry professionals. Unlike other references that focus solely on growing the crop, this book also emphasizes the cotton industry as a whole, and includes material on the nature of cotton fibers and their processing; cotton standards and classification; and marketing strategies. Meer

515,93

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Thomas E. DeCarlo William L. Cron

Dalrymple′s Sales Management

gebondenEngels2015

Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer

408,39

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Christophe Bénaroya Philippe Malaval

Aerospace Marketing Management

gebondenEngels2003

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. Meer

367,23

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Howard R. Moskowitz

Consumer Testing and Evaluation of Personal Care Products

GebondenEngels

This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. Meer

362,09

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Barry Babin William Zikmund

Exploring Marketing Research (with Qualtrics Printed Access Card)

paperbackEngels2015

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. Meer

357,67

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Jaap E. Wieringa Koen H. Pauwels Peter S. H. Leeflange.a.

Advanced Methods for Modeling Markets

gebondenEngels2017

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. Meer

327,99

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Christie L. Nordhielm Marta Dapena Baron

Marketing Management

paperbackEngels2014

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well–known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. Meer

322,89

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Mark S. Schwartz Wesley Cragg

Corporate Social Responsibility

GebondenEngels

The essays in this volume examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility to explore the business/society relationship. Meer

318,80

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John R. White Kevin D. Gray

Shopping Centers and Other Retail Properties

gebondenEngels1996

Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge. Meer

317,14

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paperbackEngels2013

McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Meer

294,57

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Datis Khajeheian Mike Friedrichsen Wilfried Mödinger

Competitiveness in Emerging Markets

gebondenEngels2018

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Meer

288,75

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George Belch Michael Belch

Advertising and Promotion: An Integrated Marketing Communications Perspective

gebondenEngels880 blz.2014

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. Meer

273,75

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Philip Kotler Kevin Lane Keller

Framework for Marketing Management

paperbackEngels352 blz.2015

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. Meer

271,46

Verwachte levertijd ongeveer 7 werkdagen

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Andreas Herrmann Christian Homburg Martin Klarmann

Handbuch Marktforschung

gebondenDuits2014

"State of the Art" der quantitativen und qualitativen Marktforschung. Das Handbuch Marktforschung ist die vollständig überarbeitete und um zahlreiche Beiträge erweiterte 3. Meer

269,92

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Ender Demir Hakan Danis Mehmet Huseyin Bilgine.a.

Regional Studies on Economic Growth, Financial Economics and Management

paperbackEngels2018

This volume presents selected papers from the 19th Eurasia Business and Economics Society (EBES) Conference held in Istanbul. Its primary emphasis is on showcasing the latest empirical research on social change, sustainable development and the management of public and private organizations in emerging economies. Meer

262,59

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Dhruv Grewal Michael Levy

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels2015

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

262,59

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Charles Blankson Francesca Dall'Olmo Riley Jaywant Singh

The Routledge Companion to Contemporary Brand Management

GebondenEngels

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Meer

256,62

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Marketing

gebondenEngels2013

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. Meer

253,44

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Marketing

Handboek Marketing 4.0

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Speciaal aanbevolen

dinsdag 17-05-2022

Veranderkunde

Veranderen, vernieuwen en verbeteren

met Annemieke Roobeek, Arend Ardon, Yousri Mandour, Chris Out, Jaap Boonstra, Annemarie Mars

Online magazine

Klanthousiasme komt van binnen! -Verleuken als basis voor enthousiaste collega's

De strategie van de kreeft wint PIM prijs

Frank Wouters over de marketingwetten van de bedrijfsnar

Topservice voor veeleisende klanten - 'De moeite voor iedere dienstverlener'

Tips van de redactie

Reserveer nu

Marktonderzoekdesign

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Actieve filters 1

Rubriek

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Producten

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