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Pagina 149 van 2.989 resultaten
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121,90
Verwachte levertijd ongeveer 6 werkdagen
paperbackEngels20199789811338861
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.  Meer
60,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20199789811342837
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.  Meer
72,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20189789811342929
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.  Meer
125,93
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20189789811351389
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance.  Meer
96,99
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paperbackEngels20189789811353482
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market.  Meer
223,10
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20199789811353659
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses.  Meer
125,93
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20189789811354502
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc.  Meer
138,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20199789811361418
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market.  Meer
90,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels20199789811379239
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole.  Meer
264,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20209789811379260
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole.  Meer
186,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels20199789811395413
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers.  Meer
168,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels20219789811587863
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
156,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20229789811587894
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
156,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels20219789811611261
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model.  Meer
168,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20229789811611292
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model.  Meer
168,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels20219789811614415
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
181,46
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels20229789811614446
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
181,46
Verwachte levertijd ongeveer 8 werkdagen

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