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Philosophy of Marketing

paperbackEngels9781446274910 10-12-2013

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. Meer

1.312,24

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Encyclopedia of Tourism

paperbackEngels9783319013855 26-6-2016

This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. Meer

1.135,12

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Marketing in China

paperbackEngels9781473915794 18-3-2016

Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day. Meer

1.112,87

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New Directions in Critical Marketing Studies

paperbackEngels9781446273265 25-9-2013

The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Meer

1.089,86

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Encyclopedia of Sports Management and Marketing

paperbackEngels9781412973823 5-10-2011

The first reference resource to bring both sports management and sports marketing all together in one place. Meer

1.089,86

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Service Marketing

paperbackEngels9781849205740 30-9-2010

Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time. Meer

1.036,19

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Business-to-Business Marketing

paperbackEngels9781849205467 4-1-2011

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Meer

1.036,19

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Macromarketing

paperbackEngels9781848607040 20-8-2009

This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as trade versus aid, and ethical distribution of wealth. Meer

1.036,19

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Encyclopedia of Tourism

gebondenEngels9783319013831 27-5-2016

780,99

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Advertising

paperbackEngels9781412934299 22-10-2009

This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences. Meer

767,81

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The History of Marketing Thought

paperbackEngels9781847870018 12-2-2008

Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought. Meer

767,81

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Critical Marketing Studies

paperbackEngels9781847875709 23-4-2009

Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas. Meer

767,81

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Vincenzo Esposito Vinzi

Handbook of Partial Least Squares

paperbackEngels9783662500439 9-8-2016

Partial Least Squares is a family of regression based methods designed for the an- ysis of high dimensional data in a low-structure environment. Its origin lies in the sixties, seventies and eighties of the previous century, when Herman O. Meer

540,99

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Reproduction in Domesticated Animals

GebondenEngels9780444895301 18-3-1993

Most consumable products of animal origin, such as eggs and milk, are obtained through exploitation of the reproductive processes of livestock, making efficiency extremely important in intensive production units. Meer

469,75

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Handbuch Unternehmenskommunikation

gebondenDuits9783834945426 11-4-2014

Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Handlungsspielräume schafft, Beziehungen aufbaut und die Reputation steigert. Meer

427,16

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Peter S.H. Leeflang

Building Models for Marketing Decisions

paperbackEngels9780792378136 29-2-2000

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer

420,99

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Strategic Innovative Marketing and Tourism

gebondenEngels9783030361259 11-3-2020

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

396,99

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030361280 12-3-2021

396,99

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Handbook of Marketing Decision Models

gebondenEngels9783319569390 26-7-2017

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. Meer

396,99

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Marketing and Smart Technologies

gebondenEngels9789813341821 10-3-2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer

396,99

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