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gebondenEngels20169783319013831
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope.  Meer
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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications.  Meer
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Covering product warranties, this work offers comprehensive examinations of fundamental concepts and furnishes detailed, immediately applicable results.  Meer
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This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives.  Meer
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paperbackNederlands28 blz.20069782000000686
Een snel en eenvoudig toe te passen meetinstrument. De 'Vaardigheidsmeter' is een instrument dat een beeld geeft van iemands sterke en zwakke punten in het verlenen van service aan klanten.  Meer
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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions.  Meer
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This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction.  Meer
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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.  Meer
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The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.  Meer
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Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Handlungsspielräume schafft, Beziehungen aufbaut und die Reputation steigert.  Meer
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This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends.  Meer
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In diesem Handbuch wird ein tiefer Einblick in den neuesten Stand zur wirksamen Markenführung gegeben. Marken dienen Kunden, Mitarbeitern und anderen Anspruchsgruppen zur Orientierung im Meer der Angebote.  Meer
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?  Meer
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For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.  Meer
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Recent history reveals that both the large-scale reforestation projects of the 20th century have often been less successful than anticipated, and that tree growing by smallholders – as an alternative means to combat deforestation and promote sustainable land use – has received relatively little attention from the scientific and development communities.  Meer
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
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