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paperbackEngels9783319013855
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope.  Meer
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gebondenEngels9783319013831 27-5-2016
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope.  Meer
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paperbackEngels9783662500439 9-8-2016
Partial Least Squares is a family of regression based methods designed for the an- ysis of high dimensional data in a low-structure environment. Its origin lies in the sixties, seventies and eighties of the previous century, when Herman O.  Meer
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GebondenEngels9780444895301 18-3-1993
Most consumable products of animal origin, such as eggs and milk, are obtained through exploitation of the reproductive processes of livestock, making efficiency extremely important in intensive production units.  Meer
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gebondenDuits9783834945426 11-4-2014
Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Handlungsspielräume schafft, Beziehungen aufbaut und die Reputation steigert.  Meer
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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions.  Meer
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​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.  Meer
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​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.  Meer
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gebondenEngels9783319569390 26-7-2017
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.  Meer
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.  Meer
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In diesem Handbuch wird ein tiefer Einblick in den neuesten Stand zur wirksamen Markenführung gegeben. Marken dienen Kunden, Mitarbeitern und anderen Anspruchsgruppen zur Orientierung im Meer der Angebote.  Meer
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For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.  Meer
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This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends.  Meer
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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.  Meer
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This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world.  Meer
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021.  Meer
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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous.  Meer
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Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi­ in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably.  Meer
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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous.  Meer
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