Hongbo Lai
Chinese Local New Luxury Brands in a Digitally Empowered Era
Cultivation, Transformation and Upgrading
Gebonden Engels 2021 9789811621444
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Specificaties
ISBN13:9789811621444
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Lezersrecensies
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Inhoudsopgave
Chapter 1. Introduction.- Chapter 2. Conceptual framework.- Chapter 3. Connotation and mechanism.- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation.- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication.- Chapter 6. Case studies.- Chapter 7. Conclusion and prospect.- Appendix.- Bibliography.<br>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan