G. Foxall
Understanding Consumer Choice
Gebonden Engels 2005 9781403914927
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Specificaties
ISBN13:9781403914927
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Marketing, Reclame en verkoop, Marketing
Lezersrecensies
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Inhoudsopgave
Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index
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