Over Stephanie Diamond
Stephanie Diamond is een leider in marketingdenken met meer dan twintig jaar ervaring in het genereren van winst voor zowel kleine bedrijven als multinationals. Ze is de oprichter van Digital Media Works, Inc.
Stephanie Diamond
Stephanie Diamond is een leider in marketingdenken met meer dan twintig jaar ervaring in het genereren van winst voor zowel kleine bedrijven als multinationals.
Meer over Stephanie Diamond
Stephanie Diamond
Digital Marketing All–In–One For Dummies
9 books in one!
Paperback Engels 2019 9781119560234Niet leverbaar.
Samenvatting
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and 'Digital Marketing All-In-One For Dummie's covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, 'Digital Marketing All-In-One For Dummies' will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Specificaties
ISBN13:9781119560234
Trefwoorden:internet, online marketing, digitale marketing
Taal:Engels
Bindwijze:paperback
Aantal pagina's:816
Uitgever:John Wiley & Sons
Verschijningsdatum:14-6-2019
Hoofdrubriek:Internet en social media, Marketing
Serie:Dummies (Engelstalig)
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction 1
About This Book 1
Icons Used in This Book 2
Where to Go from Here 2
Book 1: Creating Your Digital Marketing Strategy 5
Chapter 1: Developing Your Overall Digital Strategy 7
Chapter 2: Grabbing the Attention of Your Customer 29
Chapter 3: Discovering Your Business Model and Brand 45
Chapter 4: Deciding which Marketing Campaign to Create 67
Chapter 5: Crafting Offers That Sell 79
Chapter 6: Planning B2B Campaign Success 101
Book 2: Uncovering the Customer Experience 117
Chapter 1: Interacting with Customer Data 119
Chapter 2: Uncovering Buyer Personas 131
Chapter 3: Structuring the Buyer Journey 151
Chapter 4: Embracing Sales Enablement 171
Book 3: Dipping Into Content Creation 181
Chapter 1: Creating Your Content Plan 183
Chapter 2: Reviewing Content Types 197
Chapter 3: Understanding the Customer’s Intent 219
Chapter 4: Creating Content That Tells a Story 241
Chapter 5: Defining Your Content Framework Using Processes and Systems 253
Chapter 6: Targeting Content for Your B2B Audience 269
Book 4: Reaching Your Millennial Audience 293Chapter 1: Figuring Out Millennials 295
Chapter 2: Looking at the Influence of Millennials 307
Chapter 3: Pursuing a Data Strategy 317
Chapter 4: Finding Millennials on Traditional Media 337
Chapter 5: Experimenting with the Share Economy 349
Chapter 6: Developing the Brand Experience 361
Book 5: Implementing Channel Promotions 383
Chapter 1: Identifying Paid, Earned, Shared, and Owned Media 385
Chapter 2: Using Search Marketing 401
Chapter 3: Making Content Shareable 425
Chapter 4: Considering Email Marketing 443
Book 6: Connecting with Influencers 469
Chapter 1: Communicating with Influencers 471
Chapter 2: Collaborating to Win 489
Chapter 3: Engaging Influencers Using the “Three Cs” 509
Chapter 4: Succeeding with Influencer Marketing 523
Chapter 5: Getting Creative 533
Chapter 6: Working with an Agency 543
Book 7: Facebook Marketing 549
Chapter 1: Delving into Facebook Marketing 551
Chapter 2: Creating a Facebook Marketing Plan 561
Chapter 3: Selling Products and Services Using Facebook Offers 583
Chapter 4: Uniting Facebook with Other Social Media 591
Chapter 5: Getting into Instagram 607
Chapter 6: Promoting Advanced Customer Engagement 617
Book 8: Deploying Other Social Media 641
Chapter 1: Leveraging Social Media 643
Chapter 2: Working with Twitter 659
Chapter 3: Looking at YouTube 673
Chapter 4: Reviewing Pinterest 685
About This Book 1
Icons Used in This Book 2
Where to Go from Here 2
Book 1: Creating Your Digital Marketing Strategy 5
Chapter 1: Developing Your Overall Digital Strategy 7
Chapter 2: Grabbing the Attention of Your Customer 29
Chapter 3: Discovering Your Business Model and Brand 45
Chapter 4: Deciding which Marketing Campaign to Create 67
Chapter 5: Crafting Offers That Sell 79
Chapter 6: Planning B2B Campaign Success 101
Book 2: Uncovering the Customer Experience 117
Chapter 1: Interacting with Customer Data 119
Chapter 2: Uncovering Buyer Personas 131
Chapter 3: Structuring the Buyer Journey 151
Chapter 4: Embracing Sales Enablement 171
Book 3: Dipping Into Content Creation 181
Chapter 1: Creating Your Content Plan 183
Chapter 2: Reviewing Content Types 197
Chapter 3: Understanding the Customer’s Intent 219
Chapter 4: Creating Content That Tells a Story 241
Chapter 5: Defining Your Content Framework Using Processes and Systems 253
Chapter 6: Targeting Content for Your B2B Audience 269
Book 4: Reaching Your Millennial Audience 293Chapter 1: Figuring Out Millennials 295
Chapter 2: Looking at the Influence of Millennials 307
Chapter 3: Pursuing a Data Strategy 317
Chapter 4: Finding Millennials on Traditional Media 337
Chapter 5: Experimenting with the Share Economy 349
Chapter 6: Developing the Brand Experience 361
Book 5: Implementing Channel Promotions 383
Chapter 1: Identifying Paid, Earned, Shared, and Owned Media 385
Chapter 2: Using Search Marketing 401
Chapter 3: Making Content Shareable 425
Chapter 4: Considering Email Marketing 443
Book 6: Connecting with Influencers 469
Chapter 1: Communicating with Influencers 471
Chapter 2: Collaborating to Win 489
Chapter 3: Engaging Influencers Using the “Three Cs” 509
Chapter 4: Succeeding with Influencer Marketing 523
Chapter 5: Getting Creative 533
Chapter 6: Working with an Agency 543
Book 7: Facebook Marketing 549
Chapter 1: Delving into Facebook Marketing 551
Chapter 2: Creating a Facebook Marketing Plan 561
Chapter 3: Selling Products and Services Using Facebook Offers 583
Chapter 4: Uniting Facebook with Other Social Media 591
Chapter 5: Getting into Instagram 607
Chapter 6: Promoting Advanced Customer Engagement 617
Book 8: Deploying Other Social Media 641
Chapter 1: Leveraging Social Media 643
Chapter 2: Working with Twitter 659
Chapter 3: Looking at YouTube 673
Chapter 4: Reviewing Pinterest 685
Book 9: Analyzing Data for Success 711
Chapter 1: Looking Back at Your Business Model 713Chapter 2: Reassessing Your Strategy 723
Chapter 3: Reviewing Ongoing Improvement for B2B Marketing 731
Chapter 4: Achieving Maximum ROI 741
Index 755
Chapter 1: Looking Back at Your Business Model 713Chapter 2: Reassessing Your Strategy 723
Chapter 3: Reviewing Ongoing Improvement for B2B Marketing 731
Chapter 4: Achieving Maximum ROI 741
Index 755
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
