William Pride

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. Meer

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Meer