William Pride
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Boeken van William Pride
William Pride
O. Ferrell
Foundations of Marketing
Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap.
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Lyndon Simkin
William Pride
Sally Dibb
O.C. Ferrell
Marketing Concepts & Strategies
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world.
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