Stephan Butscher
- Auteur
Geschreven door Stephan Butscher
Stephan Butscher
Customer Loyalty Programmes and Clubs
In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits.
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