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Geschreven door Lucinda Austin

Yan Jin Lucinda Austin
Social Media and Crisis Communication
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-An integration of research, theory and application written by leading scholars in crisis communication
-Social media is a key component of any public relations course or practice, and this volume presents the latest thinking in the discipline as related to crisis communication
-Second edition includes greater international coverage, coverage of new social media platforms and technology, and an enhanced focus on ethics. Meer

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