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Geschreven door Chris Nodder

Nodder Chris Nodder
Evil by Design – Interaction design to lead us into temptation
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How to make customers feel good about doing what you want
Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Meer

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