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Boeken van Francis Buttle

Francis Buttle Stan Maklan
Customer Relationship Management
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Revised edition of the authors' Customer relationship management, 2015. Meer
David (Oxford Brookes University, UK) Bowie David Bowie Francis (Francis Buttle Associates, Australia) Buttle Francis Buttle Dogan (Oslo School of Management, Norway) Gursoy Maureen Brookes Maureen (Oxford Brookes University, Oxford) Brookes Anastasia Mariussen
Hospitality Marketing
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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. Meer

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