Pervez Ghauri
- Auteur
Boeken van Pervez Ghauri
Pervez Ghauri
Philip Cateora
International Marketing
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth.
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Pervez Of Birmingham) Ghauri
Pervez Ghauri
Kjell School Of Economics And Business Administration
Kjell Gronhaug
Roger Of Sussex) Strange
Roger Strange
Research Methods in Business Studies
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving.
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Peter J Buckley
Pervez Ghauri
International Business Strategy
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level.
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