Andrew Crane
- Auteur
Andrew Crane, George R. Gardiner Professor of Business Ethics, Schulich School of Business, York University, Canada
Andrew Crane, George R. Gardiner Professor of Business Ethics, Schulich School of Business, York University, Canada
Boeken van Andrew Crane
Andrew Crane
Dirk Matten
Sarah Glozer
Laura Spence
Business Ethics
Business Ethics is a thorough yet accessible exploration of the main ethical theories and how these apply to the major stakeholders facing this question.
Meer
Andrew Crane
Marketing, Morality and the Natural Environment
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Meer