Jeroen Kraaijenbrink

The first part of 'The Strategy Handbook' offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Meer

Strategy consulting is one of the most highly respected and at the same time deeply detested jobs on this planet. Despite all the attention and controversy, though, there is surprisingly little written about it specifically. Meer

In this age of social media, fake news, individualism and information overload, the certainties we relied on in the past are gone. Meer

The ability to manage knowledge is relevant for millions of small and medium sized enterprises (SMEs) that operate in high-tech environments. They strongly depend on external knowledge about customers, technologies, and competitors because, as opposed to large companies, they have limited internal knowledge resources and little power to control their business environments. Meer