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Boeken van Rik Riezebos

Grinten, Jaap van der
Positioning the Brand
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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. Meer
Rik Riezebos
Brand Management
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Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Meer

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