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Boeken van David Jobber

John Fahy David Jobber
Foundations of Marketing
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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? Meer
David Jobber Fiona Ellis-Chadwick
Principles and Practice of Marketing
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The ninth edition of McGraw-Hill’s leading textbook, 'Principles and Practice of Marketing', provides a contemporary and modern introduction to marketing. Meer
David Jobber Geoffrey Lancaster Kenneth Le Meunier-Fitzhugh
Selling and Sales Management
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Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. Meer

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