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Boeken van Damien McLoughlin

David Aaker Damien McLoughlin
Strategic Market Management, European Edition
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The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience. Meer
David A. Aaker Damien McLoughlin
Strategic Market Management
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The text is a European adaptation of our current US book:
Strategic Market Management, 9th Edition by

David Aaker. Meer

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