Marieke de Mooij
- Auteur
Marieke de Mooij Phd. is directeur van Cross Cultural Communications Company, haar consultancy in Nederland.
Marieke de Mooij Phd. is directeur van Cross Cultural Communications Company, haar consultancy in Nederland.
Geschreven door Marieke de Mooij
Marieke de Mooij
Consumer Behavior and Culture
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
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