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Boeken van Michael Solomon

Michael Solomon
Consumer Behavior: Buying, Having, and Being, Global Edition
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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer
Michael Solomon Greg Marshall Elnora Stuart
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For undergraduate principles of marketing courses.
Companies don’t make decisions. People do.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer
Michael Solomon Gary Bamossy Gary Bamossy Soren Askegaard Søren Askegaard Margaret Hogg
Consumer Behaviour
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The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
ideal for second- and third-year undergraduates as well as Master's students. Meer

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