Boeken van Cor Molenaar

Cor Molenaar
Why Customers Would Rather Have a Smartphone than a Car
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Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Meer
Cor Molenaar
Demand-Driven Business Strategy
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• Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship. Meer
Cor Molenaar
Het einde van concurrentie
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Cor Molenaar
Actie!
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Cor Molenaar
Shopping 3.0
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Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Meer

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