John Bessant
- Auteur
Boeken van John Bessant
Joe Tidd
John Bessant
Strategic Innovation Management
This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant.
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Professor John (University of Exeter, UK) Bessant
John Bessant
Riding the Innovation Wave – Learning to Create Value from Ideas