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Boeken van Joeri van den Bergh

Patrick de Pelsmacker Maggie Geuens Stephen Robbins Stephen Robbins Joeri van den Bergh
Marketing Communications
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Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. Meer
Joeri van den Bergh Mattias Behrer
How Cool Brands Stay Hot: Branding to Generation Y
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Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Meer

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