Robert Palmatier
- Auteur
Boeken van Robert Palmatier
Robert Palmatier
Eugene Sivadas
Louis Stern
Adel El-Ansary
Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.
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Robert Palmatier
Kelly Martin
The Intelligent Marketer’s Guide to Data Privacy
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return.
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Robert Palmatier
V. Kumar
Colleen Harmeling
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
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