Kreutzer Ralf Kreutzer
- Auteur
Geschreven door Kreutzer Ralf Kreutzer
Kreutzer Ralf Kreutzer
Ralf Kreutzer
Toolbox for Marketing and Management
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation.
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