Coffee Consumption and Industry Strategies in Brazil

<p>Section 1: Market outlook, factors and trends<br>1. Global coffee market: Socio-economic and cultural dynamics<br>2. Perspectives of global coffee demand<br>3. Brazilian specialty coffee scenario<br>4. The Coffee Quality Program in Brazil</p> <p>Section 2: Coffee farmers perception and contribution: Certification and strategies<br>5. Certifications for coffee cultivation: Characterizing personal values of producers and consumers<br>6. Certification: Facts, challenges, and the future<br>7. Farm innovation: Nine cases of Brazilian coffee growers<br>8. What fills your cup of coffee? The potential of geographical indication for family farmers’ market access</p> <p>Section 3: Coffee industry strategies: Case studies<br>9. Procurement strategies in the coffee industry: Cases of local coffee roasters in Paraná state<br>10. Cerrado Mineiro Region designation of origin: Internationalization strategy<br>11. Business history and challenges for coffee cooperatives in Brazil: The case of Cooxupé Cooperative<br>12. Illycaffè and flexible strategies: A case of a resilient company</p> <p>Section 4: Retail and consumer<br>13. The waves of coffee and the emergence of the new Brazilian consumer<br>14. The consumption of experiences in specialty coffee shops<br>15. Does coffee origin matter? An analysis of consumer behavior based on regional and national origin<br>16. Behavioral aspects of the coffee consumer in different countries: The case of Brazil<br>17. Coffee and health in the perspective of young consumers</p>