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Coffee Consumption and Industry Strategies in Brazil

A Volume in the Consumer Science and Strategic Marketing Series

Paperback Engels 2019 9780128147214
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world.

Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.

Specificaties

ISBN13:9780128147214
Taal:Engels
Bindwijze:Paperback

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Inhoudsopgave

<p>Section 1: Market outlook, factors and trends<br>1. Global coffee market: Socio-economic and cultural dynamics<br>2. Perspectives of global coffee demand<br>3. Brazilian specialty coffee scenario<br>4. The Coffee Quality Program in Brazil</p> <p>Section 2: Coffee farmers perception and contribution: Certification and strategies<br>5. Certifications for coffee cultivation: Characterizing personal values of producers and consumers<br>6. Certification: Facts, challenges, and the future<br>7. Farm innovation: Nine cases of Brazilian coffee growers<br>8. What fills your cup of coffee? The potential of geographical indication for family farmers’ market access</p> <p>Section 3: Coffee industry strategies: Case studies<br>9. Procurement strategies in the coffee industry: Cases of local coffee roasters in Paraná state<br>10. Cerrado Mineiro Region designation of origin: Internationalization strategy<br>11. Business history and challenges for coffee cooperatives in Brazil: The case of Cooxupé Cooperative<br>12. Illycaffè and flexible strategies: A case of a resilient company</p> <p>Section 4: Retail and consumer<br>13. The waves of coffee and the emergence of the new Brazilian consumer<br>14. The consumption of experiences in specialty coffee shops<br>15. Does coffee origin matter? An analysis of consumer behavior based on regional and national origin<br>16. Behavioral aspects of the coffee consumer in different countries: The case of Brazil<br>17. Coffee and health in the perspective of young consumers</p>

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