Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
, , , , e.a.

Advertising & IMC

Principles and Practice

Gebonden Engels 2018 9780134480435
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

For courses in introductory advertising.

 

Increase the relevancy and effectiveness of marketing communications

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.

 

And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring students are prepared to deal with the latest industry practices in their future careers.

Also available with MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Marketing.

 

Specificaties

ISBN13:9780134480435
Taal:Engels
Bindwijze:Gebonden
Uitgever:Pearson Education
Hoofdrubriek:

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Geef uw waardering

Zeer goed Goed Voldoende Matig Slecht

Inhoudsopgave

<h2>Brief Contents</h2> <div class="c-no-headers-number-list_container"> <ol> <li>Strategic Brand Communication</li> <li>Advertising</li> <li>Public Relations</li> <li>Action and Interaction: Direct Response and Promotions</li> <li>How Brand Communication Works</li> <li>Strategic Research</li> <li>Segmenting and Targeting the Audience</li> <li>Strategic Planning</li> <li>Creative Side</li> <li>Promotional Writing</li> <li>Direct Response</li> <li>Media Basics</li> <li>Paid Media</li> <li>Owned, Interactive, and Earned Media</li> <li>Media Planning and Negotiation</li> <li>IMC Management</li> <li>Evaluating IMC Effectiveness</li> <li>Social Impact, Responsibility, and Ethics: Is it Right?</li> </ol> </div>

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Advertising & IMC