Alvin Burns,
Alvin C. Burns,
Ronald Bush,
Ronald F. Bush
e.a.
Basic Marketing Research with Excel
Paperback Engels 2011 9780135078228Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
For undergraduate Marketing Research courses.
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers.
The third edition provides an improved software package–XL Data Analyst™–and includes more information on qualitative research.
Specificaties
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<h2>Brief Contents</h2> <div class="c-no-headers-number-list_container"> <ol> <li>An Introduction to Marketing Research</li> <li>The Marketing Research Industry</li> <li>The Marketing Research Process Including the Problem and Research Objectives</li> <li>Research Design Alternatives and Qualitative Research</li> <li>Information Types and Sources: Secondary Data and Standardized Information</li> <li>Data Collection Methods</li> <li>Measurement Scales</li> <li>Designing Data Collection Forms</li> <li>Determining Sample Size and the Sample Plan</li> <li>Data Issues and Inputting Data into XL Data Analyst</li> <li>Summarizing your Data</li> <li>Generalizing your Findings</li> <li>Finding Differences</li> <li>Determining Relationships</li> <li>Preparing and Presenting Your Research Report</li> </ol> </div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
