Next Global Stage

A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed, you'll need to act on a global stage - and master entirely new rules about the sources of economic power and the drivers of growth. In 'The Global Stage', legendary business strategist Kenichi Ohmae synthesizes today's emerging trends into the first coherent view of tomorrow's global economy, and its implications for politics, business, and personal success.

Ohmae begins with a clear-eyed view of what's already happened: the triumph of globalization and the abject failure of traditional economists to make sense of it. Next, he explores the dynamics of the new regional state, rapidly emerging as tomorrow's most potent form of economic organization. He introduces the powerful concept of 'platforms' for economic progress, illuminating examples ranging from the use of English to Microsoft Windows. Next, Ohmae offers a blueprint for businesses, governments, and individuals who intend to thrive in this new environment: what they must change, and what can endure.

Ohmae concludes with a detailed look at corporate strategy in an era where it's tougher to define competitors, companies, and customers than ever before. As important as Huntington's The Clash of Civilizations, as fascinating and relevant as Friedman's The Lexus and the Olive Tree, this book doesn't just explain what's happened: it prepares you for what will happen next.