C. Standing
Electronic Markets
Benefits, Costs and Risks
Gebonden Engels 2009 9780230229228Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
Specificaties
ISBN13:9780230229228
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Internet en social media,
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Inhoudsopgave
Online Retailing, Electronic Marketplaces and Electronic Collaboration; S.Standing SECTION 1: ONLINE RETAILING Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction; B.Florenthal & A.Shoham The Customer Perspective of E-Service Quality: An Empirical Study; S.Swaid & R.Wigand Consumer Value within a Click-and-Mortar Construct; P.McElhone & A.Yacyshyn A Framework of Two Tiers to Enhance Trust in Recommender Systems; A.Noy & Y.Dan-Gur SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION Barriers to Electronic Clustering; H.Cripps Assessing the Value of Knowledge: A Knowledge Market Perspective; A.Parssian & S.Standing SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS The Relationship Between Electronic Marketplace Strategy and Structure; S.Standing & C.Standing The Use and Perception of E-marketplaces: An Institutional Perspective; S.Standing, I.Sims & C.Standing Designing Community into an E-Marketplace; R.Stockdale The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption; D.Gengatharen
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan