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Electronic Markets

Benefits, Costs and Risks

Gebonden Engels 2009 9780230229228
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Samenvatting

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

Specificaties

ISBN13:9780230229228
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Online Retailing, Electronic Marketplaces and Electronic Collaboration;  S.Standing SECTION 1: ONLINE RETAILING Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction;  B.Florenthal  & A.Shoham The Customer Perspective of E-Service Quality: An Empirical Study;  S.Swaid  & R.Wigand Consumer Value within a Click-and-Mortar Construct;  P.McElhone  & A.Yacyshyn A Framework of Two Tiers to Enhance Trust in Recommender Systems;  A.Noy  & Y.Dan-Gur SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION Barriers to Electronic Clustering;  H.Cripps Assessing the Value of Knowledge: A Knowledge Market Perspective;  A.Parssian  & S.Standing SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS The Relationship Between Electronic Marketplace Strategy and Structure;  S.Standing  & C.Standing The Use and Perception of E-marketplaces: An Institutional Perspective;  S.Standing, I.Sims & C.Standing Designing Community into an E-Marketplace;  R.Stockdale The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption;  D.Gengatharen

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        Electronic Markets